A case study is not “we built a website and it’s nice”. A real case study is: problem → what we did → result (with numbers). Here is a simple structure you can reuse for any project. 1) Who was the client? - Industry: (barbershop, car service, clinic, e-commerce, etc.) - Goal: (more leads, more sales, better brand image) - Starting point: (new site / old site / no site) 2) What was the problem? Be specific: - site was slow (mobile users left) - Google didn’t index important pages - people didn’t complete checkout - contact form wasn’t working / spam - no tracking, no idea where leads come from 3) What did we do? Write in bullets. People like clear steps. Example: - ran a technical audit - optimized images, caching, JS bundle - fixed SEO: sitemap, canonical, hreflang - improved UX: CTA, forms, flow - added analytics: GA4 + conversion events + UTM 4) What was the result? (numbers!) This is the most important part. Examples: - LCP improved from 5.2s → 2.1s - leads increased +35% - bounce rate dropped -18% - checkout completion increased +22% If you don’t have perfect metrics, use honest indicators: - “calls increased” - “more WhatsApp messages” - “more requests from Google” 5) Short conclusion in human language Don’t write corporate nonsense. Write like: “Before, 8 out of 10 people left on mobile. Now they stay and contact us.” Why case studies work: They rank in Google, but more importantly, they build trust. A person reading it thinks: “These guys can solve my problem.” KeyTD tip: Even 5 good case studies can sell better than 50 generic blog posts.