You built a Next.js website, design is great, but Google doesn’t show it? Most of the time the reason is simple. Check these 5 points: 1) Metadata is missing or weak Every page needs a clear title and description. If it’s empty, Google gets a weak signal. 2) No sitemap Google needs a page map. Without it, indexing becomes slower. 3) Canonical is wrong If the same content is accessible under different URLs, Google gets confused. 4) Too much client-side rendering Google can read JS, but it can be delayed. For important pages, make sure content is crawlable fast. 5) Accidentally “noindex” Classic mistake: you set noindex during testing and it goes to production. Conclusion: Next.js SEO is not magic. You need: - metadata - sitemap - correct canonical - clean indexing rules At KeyTD we set these as defaults in Next.js projects so you don’t “fix SEO later”.