People say “my website is slow”. In reality it’s usually one of these 10 reasons: 1) Images are too large Phone photos uploaded directly = huge files. Resize + WebP/AVIF. 2) Auto-play video on the homepage It looks cool but delays loading a lot. 3) Too many scripts/plugins Chat widgets, pixels, trackers… every extra script costs seconds. 4) Weak or far-away server If the server is far, latency is high. Users feel it. 5) No caching Without cache, the same assets load from zero every visit. 6) Heavy CSS/JS If one page loads 1MB+ JS, mobile devices struggle. 7) Too many fonts Multiple font families + many weights = unnecessary load. 8) Slow database queries If catalog/admin pages are slow, backend queries need optimization. 9) No CDN Static files (images, JS, CSS) should be delivered via CDN. 10) Redirect chain http → https → www → /en → … multiple redirects waste time. What to fix first? Start with images + scripts + caching. In most sites, 70% of the speed issue is there. If you want, KeyTD can audit and give you an exact “change this” list.